What We Do

APRM is a full-service firm, but media relations is our specialty. Aiello Public Relations & Marketing reaches the widest possible audience for each client by creating story angles that capture the attention of a wide range of media outlets—daily newspapers (local and national), trade publications, business magazines, community papers, lifestyle publications, television and radio. The implied endorsement from stories in the media cost effectively impacts public awareness and attitudes.

APRM maintains strong media contacts, and we have nurtured excellent relationships with reporters and editors for the Rocky Mountain News, the Denver Post, the Denver Business Journal, 5280 Magazine and Colorado Biz Magazine. In addition, we have strong contacts with community papers throughout the region, including the Sentinels published for Jefferson County, The Aurora Daily Sun, Broomfield Enterprise, Centennial Town Journal, Douglas County News-Press, Parker Chronicle, Highlands Ranch Herald, Golden Transcript, and many others. These relationships ensure story placement and coverage. We like to think as globally as possible and use all the tools available to a public relations firm. This may mean creating an event, finding the appropriate community activities with which to be involved, or other creative idea that raises awareness.

Capabilities

Media Relations

  • Develop story angles and implement placement
  • Identify local media opportunities, which will build awareness of the store and its community events and promotions
  • Position key local personnel as industry sources with local media
  • Develop and maintain an appropriate media database
  • Research and write a comprehensive press kit
  • Respond to news

Special Events

  • Favorable public relations opportunities
  • Provide an excellent way to re-focus and maintain the media spotlight
  • Continually position the company as a highly visible, responsible corporate citizen

Marketing, Direct Mail, Branding, Community Relations

  • Identification and development of community partnerships
  • Assist in pursuing community activities, including board, committee and foundation involvement for key management

Industry Expertise

  • Corporate Communications
  • Hospitality Industry
  • Community Involvement